Grupo RBS
Banner Interno

Our Brands

A Educação, em um sentido de desenvolvimento integral, de consciência cidadã, de valores humanitários, em seu sentido mais amplo, precisa ser a maior causa social dos brasileiros. Vemos claramente que só por meio dela será possível construir um futuro mais justo e igualitário.
Por isso, trabalhamos empoderando pessoas, fazendo conexões, compartilhando inovações, dando visibilidade e construindo diálogo com a comunidade. Portanto, nosso trabalho é em rede. É a partir dessa confluência que brotam ideias, soluções e caminhos. Queremos potencializar o surgimento de microrrevoluções e, assim, contribuir para uma transformação social.

Com base nisso, atuamos com base em cinco norteadores: amplificando boas práticas, valorizando os professores, apoiando o protagonismo dos jovens, fazendo parceria com a sociedade civil e ressignificando a educação. Esses cinco pilares baseiam o sentido da Fundação Maurício Sirotsky Sobrinho de construir uma sociedade melhor para todos.

Executamos projetos e mobilizações de alto impacto com foco em Educação e Desenvolvimento Comunitário. Qual anossa fórmula? Unir inteligência social, tecnologia, comunicação e parcerias.

Somos o braço social do Grupo RBS, líder na área de comunicação no RS e em SC. Cuidamos do chamado Investimento Social Privado (ISP) da RBS, que são os repasses de recursos a causas importantes para a sociedade. Em outras palavras, a empresa garante o funcionamento das equipes, banca as nossas ideias e amplifica as mobilizações por meio de seus jornais, rádios, canais de TV e plataformas digitais.
Valorizamos também a parceria com o poder público, ONGs e empresas porque acreditamos que o conhecimento se constrói de forma compartilhada.

Website
Banner Interno

Our Brands

The mix of a light, high-pitched and full of hits program of the moment made radio 92 enter into the routine of the gauchos. With just one year of life, the latest entertainment brand of the RBS Group is ranked third among the most heard radios in Greater Porto Alegre. With a team of humorous communicators and strong presence in social networks, the station has great strength among the adult female audience +35 years, lovers of the backwoods and people in professional activity.

- The public’s acceptance of the proposal has been extraordinary. Audience ratings reflect what we hear on the streets and read on the social networks of radio and our communicators. It is very good to see that this connection between the listeners and the radio was established so strongly in such a short time. The fun, the astral, and the programming of 92 provide an important gap in our marketplace, and I’m glad that many brands are also making good use of this brand and communicator relationship with the public, says the Marketing Executive Director of Group RBS, Marcelo Leite

On Saturdays, during #May 92, the radio reaches the mark of 53,300 listeners per minute. From Monday to Friday, during the first edition of the program Connect 92, are about 52,900 listeners per minute. With live programming also over the weekend, the radio exercises its proximity to the public. In addition, the routine of daily promotions that include shows, events and giveaways, bring the radio closer to its listeners.

- From the beginning, the listener bought the idea of ​​a radio that mixes the successes of the moment with shows and prizes. In six months, we have already reached a large number in the audience, which means that we are achieving success in our results and charting our path to leadership in this segment – notes the Coordinator of Product and Programming of 92, Martin TJ.

Website
  • Prêmio RBS de Jornalismo e Entretenimento 2019 Prêmio RBS de Jornalismo e Entretenimento 2019
  • Aniversário de Um Ano da Rádio 92 Aniversário de Um Ano da Rádio 92
Banner Interno

Our Brands

GaúchaZH is close by because being local is differential and only we do: the main news from Rio Grande do Sul, all about Grêmio and Internacional, a great team of columnists. It is real-time information to know the facts at the time they happen, analyzes that help form opinion and depth to understand how each event impacts your life.

This is how we connect the gauchos and contributes to a better life.

GAUCHAZH.COM.BR
  • Redaction de GaúchaZH Redaction de GaúchaZH
  • Team of the Integrated Redaction of GaúchaZH, Zero Hora, Diário Gaúcho and GaúchaZH Team of the Integrated Redaction of GaúchaZH, Zero Hora, Diário Gaúcho and GaúchaZH
  • Visit of GaúchaZH subscribers to RBS Group studios Visit of GaúchaZH subscribers to RBS Group studios
  • GaúchaZH team in the News Writing GaúchaZH team in the News Writing
Banner Interno

Our Brands

Donna is a multiplatform brand of feminine content of the RBS Group and has been present for 26 years in the life of the gauchos in different ways: magazine, digital, on air, events, licensed products and complex 360. It has the third largest circulation among women’s magazines Brazil and the largest number of readers in the RS, with 477 thousand readers per edition and 137 thousand copies per week. We point out tendencies of behavior and consumption, as well as reveal another side of the personalities of the gaúchas imaginary.

The revistadonna.com site brings together the best of Southern content on fashion, beauty, lifestyle and behavior. In addition, social networks are an important channel for dialogue with our public, having more than 100,000 followers on Instagram, 200,000 likes on the Facebook page and over 600,000 Pinterest followers.

In 2017, Donna won a house to call her, the Donna Beauty Pompeii, in Space Unisinos. The complex promotes a 360º experience for the readers, with coffee, aesthetics, beauty salon, concept store and magazine writing bringing the convenience for the woman to have in a single place what she seeks.

Banner Interno

Our Brands

Created in Porto Alegre on March 23, 1976, today Atlântida was born as FM Gaúcha Zero Hora. With its inauguration, began the process of construction of the largest multiplatform generator of young content in the south of the country.

The year 1980 marked the repositioning of the station, which became known as Rede Atlântida FM. Currently, Atlântida covers most of the states of Rio Grande do Sul and Santa Catarina and is the largest FM radio network operating alongside the young behavior segment in the region. In assuming the position of content generator, Atlantis does everything, including radio. With a base that exceeds 1 million fans on Facebook and more than 190,000 subscribers on its two channels on YouTube, the brand produces daily multimedia content of relevance to all users, to be consumed at any time of the day.

Already recognized for the quality in the production of videos, has pictures skits and characters that illustrate the factual of the moment of a fun and relaxed outside. Top of Mind Since the creation of the award, Atlantis has as its pillars the humor, the music, and the geek universe. In 2018, ATL House was inaugurated, an area of ​​experience with gastronomy, games, and rest and study area, as well as a complete studio for broadcasting programs. The space is located in the heart of the PUCRS campus in Porto Alegre.

Recently, it moved its studios to the headquarters of the RBS Group, at Av. Ipiranga, in Porto Alegre, in one of the most modern facilities in Latin America. The change consolidates the integration project of the Group, expanding the possibilities of dissemination of the message.

Atlântida Infosfera ATL Pop
Banner Interno

Our Brands

Zero Hora, also known as ZH, is the largest newspaper in Rio Grande do Sul. It is published in Porto Alegre, has a branch in Brasilia, has 11 sectors, more than 70 columnists and segmented teams looking for facts and news of the province, Brazil and the world.

When he was 50, in May 2014, Zero Hora made a editorial, graphic and brand redesign. Both on paper and online, on tablets and cell phones, the changes have begun a cycle of repositioning and transformation. New columnists, redesigned columns, change of color palette, typography, greater space for art, illustration and infographics, and focus on videos that complement the changes of the newspaper.

In 2017, the RBS Group launched the GaúchaZH news portal, converging journalistic content from Rádio Gaúcha and the newspaper Zero Hora on the Internet, replacing the old websites of both vehicles and allowing the production of exclusive content of both for the digital medium. Today, GaúchaZH can be accessed through browser or app.

With 55 years of history, it is the leading circulation newspaper in the state.

GAÚCHAZH.COM.BR
Foto
Marta Gleich Director of Journalism marta.gleich@gruporbs.com.br
Foto
Nilson Vargas Executive Manager of Journalism Zero Hora, Diário Gaúcho, GZH e Rádio Gaúcha nilson.vargas@zerohora.com.br

Brand evolution

  • 50's
    Zero Hora
  • 60's
    Zero Hora
  • 70's
    Zero Hora
  • 80's
    Zero Hora
  • 90's
    Zero Hora
  • 2014
    Zero Hora
Banner Interno

Our Brands

Destemperados is a multiplatform of gastronomic content. From experiences, people who enjoy eating and drinking spread their impressions in many different ways – on the website, in the app, in the newspaper, in the guides. The Destemperados team is made up of consumers passionate about experiencing gastronomy in all their senses and sharing their opinions with all audiences.

Created in 2007, Destemperados joined Grupo RBS in 2014, taking the brand and gastronomy curation to other platforms. First, for the newspaper. Then for radio and, in February 2020, for TV.

The platform, led by the brand’s founders, Diogo Carvalho and Lela Zaniol, can be translated by the experiences it provides to its audience. Casa Destemperados, opened in 2015 as a space for experiences, today also houses the Food Market, open from Tuesday to Friday, from 6 pm to 11 pm, and Saturdays, from 11:30 am to 11 pm, which brings the gastronomic options of Bolicho, with street food; Iron and Fire, with hamburger and meat; Josephynas, with drinks; Charlie Brownie, with sweets; and Taglio, with Roman style pizza.

Destemperados
  • Planeta Premium, a curated space of the on the Planeta Atlântida Planeta Premium, a curated space of the on the Planeta Atlântida
  • Diogo Carvalho and Lela Zaniol present Destemperados on TV Diogo Carvalho and Lela Zaniol present Destemperados on TV
  • Festa Junina at Casa Destemperados Festa Junina at Casa Destemperados
  • An Uber's event at Casa Destemperados An Uber's event at Casa Destemperados
Banner Interno

Our Brands

Known as “at your side”, the Pioneiro has been operating since 1948 and is present today in 64 municipalities in the northeastern region of Rio Grande do Sul. Since 1993, it has been part of the RBS Group’s newspaper network and is affiliated to the Circulation Verifier Institute (IVC). In 2008, the newspaper won the website pioneiro.com and since the end of 2018 has joined in an integrated writing with RBS TV Caxias, Gaúcha Serra and Atlântida Serra, where more than 60 professionals work.

In addition to the first notebook, with the main general news, of economy, politics, police and sports, the vehicle has the notebooks Sete Dias, + Serra, Esttemperados and Almanac.

A modern vehicle, widely connected to local affairs and done with the active participation of readers. This is the differential that makes the Pioneer have a strong identification with the community where it operates.

Pioneiro
Foto
Andreia Fontana Manager of Journalism at RBS Caxias andreia.fontana@gruporbs.com.br
Foto
Tríssia Ordovás Sartori Editor in Chief trissia.ordovas@pioneiro.com
  • Pioneiro's Newsroom Pioneiro's Newsroom
  • Rota dos Campos de Cima da Serra Rota dos Campos de Cima da Serra
  • Pioneiro's Newsroom Pioneiro's Newsroom
  • RS 122 RS 122
Banner Interno

Our Brands

102.3 was created on September 25, 1983, in Porto Alegre, with the main focus being the appreciation of music to music lovers. Today, it is closely linked to the Porto Alegre lifestyle, always bringing matters related to fashion, behavior and culture.

Daily, informative programming mixes in a light and organic way to musical selection, which ranges from pop to jazz, from rock to blues, always with classics and novelties, pleasing the most diverse generations, never losing sight of the quality of the curatorship.

Returning to 102.3, it rescues its roots of integration into the imaginary of the capital of Rio Grande do Sul, with unmistakable voices and “armored” playlists, with no chance for fads and ready-made formulas. In June 2017, he left the facilities of Santa Tereza hill to join the other radio studios at the headquarters of the RBS Group.

The 102.3 has music in its DNA and brings in its concept, “The best playlist on the radio”, the security of always finding a track suitable for some time of the day. In addition, it brings lightness to the day to day of the listeners, and accompanies them in different platforms, with great interaction in the social medias and in the main cultural events of the city, besides making its programming and playlists available through iOS and Android applications.

Banner Interno

Our Brands

Diário Gaúcho, also known as DG, was the first Rio Grande do Sul newspaper to position itself as a popular newspaper. Currently, 75% of DG’s readers are from class C.

With its launch in 2000, thousands of people who had no habit of reading newspapers were incorporated into the reader market. In developing this segment, the newspaper showed its relevance and became today the 3rd most popular popular newspaper in the southern region of Brazil. The DG has an average circulation of 110 thousand copies per day and is the 7th largest newspaper in circulation in the country.

Focusing on services and promotions, he rewards his readers through Junte & Gana and Junte & Pague, facilitators who bring the Gaucho Diary closer to their audience. The first presents readers who collect 70 numbered stamps that come printed daily in the newspaper with products mostly of domestic utility. Annually carries out more than 280 thousand exchanges of kits. The second gives access to quality products and recognized brands at affordable prices.

The Gaucho Diary has a close relationship and cooperation with its readers. Since its foundation, it publishes daily problems reported by the population and has sections dedicated exclusively to the relationship with the reader where it is possible to find loving companions, have access to jobs in the job market and still see their photos published in the newspaper.

For suggestion of agenda to the newspaper, the reader can contact by email atendimento@diariogaucho.com.br or Whatsapp (51) 99759-5693.

diariogaucho.com.br
Foto
Marta Gleich Executive Director marta.gleich@gruporbs.com.br