Zero Hora, also known as ZH, is the biggest newspaper in Rio Grande do Sul. It is published in Porto Alegre and has 17 sections, more than 200 journalists, a branch in Brasília and more than 100 columnists. The paper has a strong presence on social media (Twitter, Facebook, Instagram and Google +). It was founded on May 4, 1964, and its original head office was located on Rua Sete de Setembro in the downtown area of Porto Alegre. In 1969, its current head office was inaugurated on Avenida Ipiranga, in the Azenha neighborhood. The Sete de Setembro building became the head office of ZH Classifieds and the Call Center.
The newspaper has been through significant changes to its layout. In the 1970s, its name started to appear in a square area. In 1988, the paper stopped using craft production and became standardized. In 1994, the Zero Hora logo gained its rectangular shape, which remains today.
In 1996, the publishing and production of the paper became fully digitalized. In 2007, the website ZeroHora.com went live, which features updated news 24 hours a day, seven days a week. In 2012, the paper started charging for the digital version of its printed content. The project is following the global trend of integrating the production of its content, regardless of the media where it is published.
Upon completing 50 years, in May 2014, Zero Hora did a full editorial, printing and brand overhaul. Both in the paper version and also on the online desktop, tablet and cell phone versions, the changes marked the outset of a cycle of reinvention and transformation. The newspaper’s changes included and were complemented by new columnists, re-designed sections, changes to the color palette, typography, more space for art, illustrations and info-graphics, in addition to a focus on videos.
With the modern version, the site gained improved navigation and organization of information, allowing news content and advertising space to become more prominent. In addition to the new website, the address became adaptable for navigation on mobile devices.