Donna is a multiplatform brand of feminine content of the RBS Group and has been present for 26 years in the life of the gauchos in different ways: magazine, digital, on air, events, licensed products and complex 360. It has the third largest circulation among women’s magazines Brazil and the largest number of readers in the RS, with 477 thousand readers per edition and 137 thousand copies per week. We point out tendencies of behavior and consumption, as well as reveal another side of the personalities of the gaúchas imaginary.
The revistadonna.com site brings together the best of Southern content on fashion, beauty, lifestyle and behavior. In addition, social networks are an important channel for dialogue with our public, having more than 100,000 followers on Instagram, 200,000 likes on the Facebook page and over 600,000 Pinterest followers.
In 2017, Donna won a house to call her, the Donna Beauty Pompeii, in Space Unisinos. The complex promotes a 360º experience for the readers, with coffee, aesthetics, beauty salon, concept store and magazine writing bringing the convenience for the woman to have in a single place what she seeks.