RBS TV is a pioneer in the Brazilian regional television model in conjunction with Rede Globo, as Rede Globo’s oldest and largest affiliate, with 18 broadcasters in Rio Grande do Sul and Santa Catarina. It is the largest regional television network in the country and covers 98% of the states of Santa Catarina and Rio Grande do Sul, reaching 789 municipalities and more than 16.7 million viewers. With 15% of the regional broadcast programming, RBS TV has a pulverized distribution model, which allows the signal to reach all regions of the states with higher quality. RBS TV was founded on December 29, 1962, when TV Gaúcha aired on channel 12 in Porto Alegre. In 1967, TV Gaúcha became affiliated with Rede Globo.
In 1969, Grupo RBS’s first broadcasters aired in the countryside of Rio Grande do Sul: TV Imembuí, in Santa Maria, and TV Caxias, channel 8 in Caxias do Sul. TV Tuiuti in Pelotas aired in 1972, the same year the broadcaster’s main program, Jornal do Almoço, was launched. The name RBS TV (Rede Brasil Sul de Televisão – Brazil Southern Television Network) began to be used in 1979, when the first broadcaster of the group aired in Santa Catarina: TV Catarinense, which would later be called RBS TV Florianópolis. The last broadcaster to join RBS was RBS TV Centro-Oeste, with a concession in Joaçaba and headquartered in Lages, Santa Catarina, which began broadcasting its programming on June 1, 2005. Altogether, there are 18 broadcasters that make up RBS TV in the states of Rio Grande do Sul and Santa Catarina.
On October 18, 2008, for its launch on digital TV, Hans Donner designed a new brand for the broadcaster. The news programs Bom Dia Rio Grande, Bom Dia Santa Catarina, Jornal do Almoço and RBS Notícias also debuted new theme music. RBS TV Porto Alegre launched its digital TV signal on November 4, 2008. The Brazilian Minister of Communications, Hélio Costa, was in Porto Alegre on the date to sign the authorizations and take part in the public ceremony. The following day, RBS TV aired its first program produced in high definition, Jornal do Almoço, which was presented live from Porto Alegre’s Public Market. In Santa Catarina, the Brazilian Minister of Communications, Hélio Costa, state Governor Luiz Henrique and the broadcaster’s board in Florianópolis inaugurated digital television on February 5, 2009. In 2014, RBS TV completed its digital expansion, with its 18 broadcasters operating with digital technology, reaching 70% of the population in the two states.