Focused on the automotive segment, Pense Carros brings together solutions for anyone interested in buying or selling cars, motorcycles or boats. Launched in June 2010, the Pense Carros site has become increasingly more efficient and modern, facilitating business transactions for thousands of clients in Southern Brazil.

In 2013, Grupo RBS acquired Blucarros, a company from Santa Catarina that provides classified car ads online, which features sites Blucarros (from Blumenau), Joinvillecarros, Itajaícarros, Floripacarros and Riodosulcarros. Through this strategic maneuver, Pense Carros was able to reinforce its position in the advertising market and offers new solutions that strengthen its relationship with its users. Pense Carros and Blucarros remain separate and independent sites, with the two brands coexisting.